A couple of weeks ago, many of the more prominent soccer teams in Europe tried to start a breakaway league. Their argument was they were superior to their competition and with modern day money and transportation, keeping the old league was nothing more that traditional, but not logical.
As NCAA Football enters this new era of NIL, I believe that a “Super League” could emerge. Teams in big markets such as UMass, Rutgers, UCLA, UCF and Houston could suddenly become super teams. After all, with companies now able to sponsor players, why wouldn’t players seek out these markets? That could also leave teams like Miss State (Starksville), Oregon State (Corvallis), and Kansas State (Manhatten) on the short end of this deal.
With players now seeking out the endorsements, the transfer portal will become a stepping stone of smaller schools to the bigger schools (more of this later). Essentially, the biggest 25 or so markets will excel and the others will waiver. Even teams like Alabama and Clemson may find themselves falling after a decade or so.
What does this mean for BYU?
I think that BYU is in a unique spot alongside SMU, Notre Dame, and Liberty. Being a church school, I don’t believe that the church will fund endorsements, however members of the church may. NuSkin, Marriott or Jet Blue may all be companies that may seek out BYU players to endorse. The same likely can be said about the other big church universities around the country.
I also believe that Salt Lake City won’t quite make the cut for huge market which could mean more LDS athletes choose Provo over other schools.