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It’s happening: Now you can get caffeinated beverages at BYU football, basketball games

By Nathan Cunningham

CHICAGO, IL - APRIL 17: Cans of Coca-Cola soda are offered for sale at a grocery store on April 17, 2012 in Chicago, Illinois. The Coca-Cola Co. reported an 8 percent increase in net income for the first quarter of 2012 with global volume growth of 5%. (Photo by Scott Olson/Getty Images)
CHICAGO, IL - APRIL 17: Cans of Coca-Cola soda are offered for sale at a grocery store on April 17, 2012 in Chicago, Illinois. The Coca-Cola Co. reported an 8 percent increase in net income for the first quarter of 2012 with global volume growth of 5%. (Photo by Scott Olson/Getty Images) /
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Never would’ve guessed it was happening, but as of today you’ll be able to get caffeinated sodas on BYU campus – including BYU football and basketball games.

Well, BYU football might not be lighting up the scoreboard, but now fans can help alleviate their headaches with an ice cold, CAFFEINATED Coca-Cola.

BYU made the announcement on Thursday morning via Twitter that caffeine is – at long last – on campus.

What. A. Time. To. Be. Alive.

In 2012, university spokesperson Carri Jenkins told The Daily Universe that the decision was made by dining services.

“This decision has been based on what our customers want,” Jenkins said. “And there has not been a demand for caffeinated beverages.”

What she didn’t mention was that the decision was originally made in the mid 1950’s.

Still, on the other hand, it’s awesome that you can finally pick up a regular Coca-Cola at a BYU football (or BYU basketball) game.

Next: Is The ESPN Money As Good As We Thought?

For more information, you can read this story on BYU’s dining services website. But here are some of the highlights.

  • The university has been supportive of the decision to start selling caffeinated beverages (no duh).
  • There are already caffeinated beverages on campus. Cans, bottles and fountain dispensers (drink up!).
  • “Certain locations” will be getting the freestyle drink dispensers.
  • No energy drinks.
  • Caffeine-free soda is still available on campus (if that’s your kind of thing).
  • The decision was made based on consumer happiness, not on finances.

Craziness. Next thing you know, facial hair will be allowed.

As much as I joke, this is cool for a number of reasons. Obviously it’s nice to see the school cater to the demands of the customers (even if it may be a little late). And it’s great that BYU no longer perpetuates the Mormon myth that caffeine isn’t allowed.

Drink up, everyone.

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