If you were take out all of the bias and titles and just put out factual evidence, BYU Football would be the either the biggest team or just behind TCU. They have the most history, some of most recent success and the second biggest market.
While I’m not saying that BYU would win this league in year one or even finish in the top three, the value that the Cougars would bring to table would help the Big 12 survive in the short term and help build it back up to one of the best conferences in the country in the longterm.
This begs the question, why are the other conferences overlooking BYU then? Does the title P5 carry so much weight that a team like Kansas State who has never won a National Championship, has a market limit of less than 75,000, and went 4-6 last year seem more attractive than BYU? Does the P5 title matter so much that BYU’s history means nothing, while Iowa State who literally has no history gets the nod?
If the answer is yes, then I’m afraid where college football is going.