Again, yes this week is not nearly as important as last week. BYU now holds the recruiting edge, the bragging rights and a P5 status. Those are not going to go away regardless of what happens this week.
However, right now BYU is having a memorable season. If they are able to beat the Sun Devils on Saturday they will be well on their way to making this season not only memorable, but very special and dare I say, the most impactful season in BYU Football history.