Building a culture
Like it or not, BYU Football’s culture hasn’t always been seen in the best light. Even in the Lavell Edwards days, there were multiple players and situations that arose that didn’t put BYU in the best light. While I’m not going to blame Lavell or Crowton necessarily for those events as they weren’t in their control directly, Bronco made it a point to make BYU a true representative of the Church of Jesus Christ of Latter Day Saints.
Whether it was him stating that football was the fifth priority or putting phrases like “Honor” on the back of nameplate or having firesides before every away game, he did turn the program around and put BYU into a better light. Kalani Sitake has continued that tradition, but the definitive effort in focusing on the spirituality and mission of the church was definitely started or at least emphasized by Bronco Mendenhall.