If you're looking to get in on some season tickets for the BYU basketball season, now you know exactly how much it'll cost to reserve your spot in the Marriott Center. As expected, it's going to cost you an arm and a leg to get in, with prices starting no lower than $210, and climbing up to $2,360 for "prime" seating.
And I thought golf was an expensive hobby.
BYU releases pricing for next season’s men’s basketball season tickets. Reactions? pic.twitter.com/EPH5zXvwL4
— CougarBoard (@CougarBoard) May 18, 2026
For reference, the prices for the Cougars' first season in the Big 12 Conference (still with Mark Pope at the head) were $1,000 for a standard lower-bowl chair, $1,500 for "prime" seats. In the upper bowl, the prices sat at $150 for baseline bench seating and soared as high as $400 for a midcourt spot.
Funding BYU basketball's expensive rosters has been, well, justifiably expensive for the fans in attendance. And the price is only going up.
Season ticket prices have risen year-by-year since head coach Kevin Young installed his NBA-level faciliites, staff, and personnel at every level, and understandably so. 5-star talent like Egor Demin, AJ Dybantsa, Robert Wright III, and Bruce Branch III don't come cheap in the current age of college basketball.
NIL value is such a key factor, that it's what sent Wright into the transfer portal in the first place, planting anguish in the souls of Cougar Nation as he flirted with the enemy, nearly winding up in Lexington with Mark Pope's Kentucky Wildcats.
So yes, please excuse BYU basketball for inflating the prices.
Despite the hefty price point, last season's tickets sold out before the Silver level of Cougar Club membership even had a chance to collect -- the top high school recruit and likely number-one overall pick AJ Dybantsa is a bit of a draw for the Provo crowds. Similar interest could be expected this season with Branch, Chandler and (hopefully) an NBA hopeful center filling out the team's starting lineup.
To combat an early sell-out like last year, the Cougar Club has enacted stricter purchasing limits. You can find more information on that at their website.
The hope is that this season, the talent will be supported by a winning culture, a balanced roster, and a chance at a deep run in the postseason -- both in the Big 12 bracket and 76-team NCAA tournament. High ticket prices, in theory, support the program and lift the team to that level of competition.
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